![]() ![]() While the Twitter Publisher Network will let mobile app devs run campaigns on Twitter with promoted tweets, Twitter is also teaming up with MoPub Marketplace for ads outside of its service. Users can easily install and engage with apps, directly from the Twitter timeline. These are being tested in a private beta, and you may have already seen some examples of these app promotions on Twitter. For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. We have developed a full suite of targeting, creative and measurement tools to enable Twitter advertisers to effectively promote their mobile apps. In other Twitter news, Twitter announced today on its blog that it’s launching a new mobile app promotion suite that will allow advertisers to promote mobile app installs both on and off of Twitter. The unfortunate truth? Not even the developers know. So what’s going on here? Why has it taken two years for any more news of the update? When will the new version finally be available? The developers have noted that the 5.0 update for Mac is facing big delays. Three days shy of a year after releasing the iPhone update, however, users were given what is currently the app’s most recent update. The Iconfactory, Twitterrific’s developers, promised that a Mac version of the updated app was in development and would include support for the new iCloud syncing feature and an all-new design. In December 2012, Twitterrific 5 was released for iOS devices. It’s currently on its fourth major version. To this day it remains a popular choice among users and has seen many major updates and redesigns. It was also the first app to use the word “tweet” to refer to the posts on the network, and introduced many modern staples like conversations and replies. Twitterrific has been around for quite a while now, and was the very first native Twitter application ever built for Mac. Right below Twitter for Mac you’ll find Twitterrific. You may recognize the official Twitter app along with some of the most popular and prolific third-party clients. If you open the Mac App Store right now and do a search for “twitter,” you’ll find results just like the ones in the image above. This week, I am going to pick the best Twitter app for the Mac. While the Twitter website is fine for casual tweeting, people who use Twitter on desktop with any regularity will want a dedicated app. Because Twitter killed its official app for Mac last March, third-party apps are all you can use (except for TweetDeck). This week, I want to look at the best Twitter app for Mac. ![]() ![]() It’s really one of those “what’s best for you” situations. The great thing about the ecosystem (it’s hanging on by a thread) is that both third-party and first-party options work for people. People who are fine with the official Twitter app (based on how they use Twitter) should stick with it. People who like third-party apps often prefer them for reasons that do make sense. It was interesting to read the replies I got on Twitter from people who felt strongly one way or another about third-party apps or using the official Twitter one. Next make sure the toggle is turned on next to Stream Tweets in realtime.A few weeks ago, I took a look at the best Twitter apps for iPhone. Here’s how the process looks with the TweetDeck for Mac app: On the web, click the settings gear (bottom left corner) → Settings → make sure Stream Tweets in realtime is toggled on.On the Mac app, click TweetDeck → Preferences… → make sure Stream Tweets in realtime is toggled on.Download Tweetdeck for Mac or log in to the web version.But unfortunately, the only option at this point to enable streaming on Mac is Twitter’s TweetDeck ( app or the web). A workaround that Twitterrific is implementing is a two-minute, auto refresh. Once you’ve gotten used to a streaming Twitter feed, it’s difficult to go back to refreshing manually. Here’s how to use streaming for Twitter on Mac. With third-party Twitter clients like Tweetbot and Twitterrific being forced to abandon key features this week, many will be looking for ways to restore some of the lost functionality. ![]()
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